About The Book

Have you ever wondered why some businesses seem to go from strength to strength, while others just struggle along or worse still - close the doors not long after they open?

What do the successful people know that the unsuccessful people don’t know? Is there really a ‘secret formula’ for starting and running a successful business? Or is it management skills, flair, vision, knowledge, leadership ability, persistence or just plain luck?

It’s usually a combination of all these things and more. The truth is, there really are no ‘secrets’ as such to starting and running a successful business. There are however, lots of traps to avoid and many ‘tricks of the trade’ and shortcuts to success that will save you a lot of time and money.

That’s what this book is all about. It will save you from having to learn expensive lessons the hard way. It will give you a broad overview of the daily problems and challenges you are likely to face in your business and the best way to effectively deal with them.

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